Jen is not only a person of professionalism and success, but of integrity and trustworthiness. Her personality is homogenous throughout her work, on television or with friends... which makes her a great face for your products or services. People will believe in your products because they believe in Jen. She isn't memorable for not just her appearance, but for what she stands for. With her as your representative, customers can trust you implicitly.
Your brand message is one of the most important investments you will make over the next few years. It's just as important to have that message conveyed by the right person as it is to have a message!
In the world of medicine, Dr. Arnold works with the most critically ill children. She forges relationships with family and gains their trust and admiration. She brings the same level of care and execution to everything she does which makes her a great go-to person for your initiatives.
When you are looking to put forth a long-term branding initiative, you need to look no further.